Design Studio
NIKLAS GUSTAVSSON
Featured Projects
Heavy
Metal Hearts
My favourite project to date, the Heavy Metal Heart campaign for Stolen Girlfriends Club, perfectly captures the brutal energy of the brand. I focused on raw typography and aggressive imagery to amplify the collection’s back-story. I led the creative execution across all touch-points - from social and ECOM assets to print-ready strut cards and high-conversion EDMs.
Amazon
x Oral-B
For this design we turned a passive shopping moment on the Amazon website into a high-stakes, gamified brand experience for Oral-B.
By centring the custom landing page design around the "Dental 2-Minute Rule," we turn a clinical recommendation into an addictive,
"just-one-more-try" challenge that reinforces Oral-B’s authority in oral health through precision and play.
Crooked Hearts
My final project for Stolen Girlfriends Club, the "Heavy Metal Hearts" campaign, is still a personal favourite. It perfectly captures the raw, high-octane spirit of the brand. By blending aggressive typography with high-impact imagery, I created a cohesive visual language across all touch-points - from high-traffic web banners and social assets to print strut cards and EDMs.
Neuw Persepective
A collaborative exploration of Neuw Denim’s unique market presence. By pairing distorted typography with a high-voltage orange base, I developed a high-contrast visual language across all digital touchpoints. Beyond the digital rollout, I managed the production of street posters to bring the campaign’s raw energy to the urban environment.
Led By None
Campaign
General Pants: Led By None. A campaign celebrating a brand with no limits. I utilized layered spatial textures and bold color play to create impactful, otherworldly backgrounds for the digital and physical rollout. Beyond executing the full suite of responsive digital assets, I designed a range of street posters to bring this boundless aesthetic to the urban landscape.
Amazon
x Nescafe
For this design we turned a standard Amazon shopping journey into a multi-sensory digital kitchen. This landing page serves as a bridge between product discovery and culinary inspiration, shifting Nescafé from a pantry staple to an aspirational lifestyle choice. By blending high-conversion retail elements with editorial-style recipe content, we created an ecosystem where "learning" a new recipe leads naturally to "buying" the essential ingredients
Affinity Publication
Affinity explores the height of Swedish socialism through a lens of personal heritage. Focusing on the 1960s and 70s, the book highlights a unique era of radical collaboration and political drive. Its minimalist, black-and-white aesthetic is paired with curated quotes from Olof Palme, creating a stark, atmospheric reflection on a defining chapter of Swedish identity.
SGC Pearls
One of the most successful launches for Stolen Girlfriends Club, the 2023 Pearl Campaign dominated Auckland’s urban landscape through large-scale OOH posters and decals. I led the digital extension of the campaign, designing all web banners and social media content to highlight the pearl collection. The result was a seamless blend of striking typography and imagery that resonated deeply with the brand’s core audience.
