Design Studio
NIKLAS GUSTAVSSON
Featured Projects
Amazon
x Oral-B
For this design we turned a passive shopping moment on the Amazon website into a high-stakes, gamified brand experience for Oral-B.
By centring the custom landing page design around the "Dental 2-Minute Rule," we turn a clinical recommendation into an addictive,
"just-one-more-try" challenge that reinforces Oral-B’s authority in oral health through precision and play.
Crooked Hearts
Punk meets Romance. For the 2024 "Crooked Hearts" launch at Stolen Girlfriends Club, I was tasked with elevating the collection’s gritty-yet-elegant soul through bold graphics. By prioritizing the jewellery’s unique character, I delivered a visually arresting suite of assets—from high-conversion EDMs to immersive in-store decals—resulting in one of my most aesthetically cohesive campaigns to date.
Neuw Persepective
A collaborative exploration of Neuw Denim’s unique market presence. By pairing distorted typography with a high-voltage orange base, I developed a high-contrast visual language across all digital touchpoints. Beyond the digital rollout, I managed the production of street posters to bring the campaign’s raw energy to the urban environment.
Led By None
Campaign
General Pants: Led By None. A campaign celebrating a brand with no limits. I utilized layered spatial textures and bold color play to create impactful, otherworldly backgrounds for the digital and physical rollout. Beyond executing the full suite of responsive digital assets, I designed a range of street posters to bring this boundless aesthetic to the urban landscape.
Amazon
x Nescafe
For this design we turned a standard Amazon shopping journey into a multi-sensory digital kitchen. This landing page serves as a bridge between product discovery and culinary inspiration, shifting Nescafé from a pantry staple to an aspirational lifestyle choice. By blending high-conversion retail elements with editorial-style recipe content, we created an ecosystem where "learning" a new recipe leads naturally to "buying" the essential ingredients
Affinity Publication
Affinity explores the height of Swedish socialism through a lens of personal heritage. Focusing on the 1960s and 70s, the book highlights a unique era of radical collaboration and political drive. Its minimalist, black-and-white aesthetic is paired with curated quotes from Olof Palme, creating a stark, atmospheric reflection on a defining chapter of Swedish identity.
SGC Pearls
One of the most successful launches for Stolen Girlfriends Club, the 2023 Pearl Campaign dominated Auckland’s urban landscape through large-scale OOH posters and decals. I led the digital extension of the campaign, designing all web banners and social media content to highlight the pearl collection. The result was a seamless blend of striking typography and imagery that resonated deeply with the brand’s core audience.
