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Led By None Campaign

The General Pants Led By None campaign aimed to show the company as a clothing institution with no restraints. The designs reflect this through the incredibly impactful backgrounds behind the models. This was created overlaying numerous spatial textures and colours, with the end goal to feel like an ‘out of world experience’. For this project I rolled out all the digital assets for both desktop & mobile. I also designed a number of the street posters. 

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