The KFC Youth Foundation was created in support of youths doing it tough. The landing page highlighted the different organisations that people could donate to and make a difference. I wanted to make this page fun and vibrant, using colours outside of KFC’s normal  style guide. The header pattern also brings a youthfulness to the page which has been very successful since its launch in 2018. Using portraits of a range of youths also helped this idea come to life.

For this project, I developed the entire creative concept. I also rolled out the web page & all of the digital assets.