Wayward beer label

The idea for the Wayward Funky Hoppy People label was to give it a spirited, hippy aesthetic. The label uses the brands woodcut brand visual with beer buds that form a peace sign. The purple colour scheme reflects the fruity nature of the beverage.  

Screen Shot 2020-12-08 at 3.18.28 pm.png
Screen Shot 2020-12-08 at 3.30.49 pm.png