AMEX Explorer Social

The American Express Explorer social campaign focused on showcasing what Australia has to offer during the summer period. The design splits the card in two, flipping between imagery of Australia and copy. The campaign utilised every AMEX card to show people how many points they can earn while travelling in their backyard. 

AMEXOS4319---SOCIAL-VIDEO_Stories_Explor
AMEXOS4319_MultiCard_Explorer-Retarget_3
AMEXOS4319_MultiCard_Explorer-Retarget_3
AMEXOS4319_MultiCard_Explorer-Retarget_3
AMEXOS4319_MultiCard_Explorer-Retarget_3
AMEXOS4319_MultiCard_Explorer-Retarget_3