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KFC Viewer Verdict

The KFC Viewer Verdict campaign was created so audience members could get more engaged with live NRL while also bringing new people to the KFC app. App users could quickly vote on try or no try before the video referees decision. Users who got majority of the calls correct would win a range of KFC prizes. The design was kept simple, highlighting the yes/no buttons with stadium lights. Throughout the competition we would update the header image to reflect the prizes that could be won using GIFs. The Viewer Verdict logo stays in the brands signature KFC Red, using two stripes similar to the NRL branding. For this project I designed the main creative. I also rolled out all the digital content, as well as the LED signs at the matched, & in-goal projections.

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